Aligning With Our Own Psychology
…By Design

FACT: People hate losing money, more than they enjoy making money.

This is called loss aversion or Prospect Theory (psychologist Dr. Daniel Kahneman won a Nobel Memorial Prize in Economics for his work on this subject). The theory boils down to a single basic concept:

The perceived pain derived from a loss, hurts significantly more than the perceived pleasure derived from an equivalent gain.

So putting it in relevant context, earning $1000 doesn’t create nearly as much joy as the pain created by losing $1000. For most, this emotion is just natural human nature and interestingly enough is even evident in other species.

It’s ironic but because of this emotional imbalance, investors are more inclined to avoid risk in a “gain scenario”, while in a “loss scenario” we are more inclined to seek it out. This amplified pain as a result of losing money significantly influences investors and INHIBITS the ability to make reasonable investment decisions or commit to investment plans. This is perhaps one of the most important factors to understand when designing an investment strategy for investors.

We knew that for this project to succeed we needed to address this “head on” and build our core portfolio entirely around this concept.

The Fundamentals of Our Strategy

By building our business around this simple model, and understanding the way we think, we are essentially helping ourselves to have much better chances to succeed.

We do this by hacking our psychology and aligning ourselves with it – instead of clashing against it.

Thus, our investment strategy is based on the following key principals:

  • Hard data
  • Statistics
  • Strong analysis
  • Strong back models
  • Strong forward performance
  • Emotionless, systematic, algorithmic, and/or mechanically ruled based trading
  • Psychology aligned risk:reward ratios (so the journey is just as pleasant as the destination); and last but not least…
  • Evidence based investing!

The Wave of Investor Emotions

We are firm on the opinion that purely discretionary/manual trading styles, and long term “hold and hope” strategies are not only ineffective in the FX markets, but that they are not suitable for most investors, and that firm enough evidence exists from various data sources to suggest that these ultimately turn out to be poor investments over the long term.

Our Investment Strategy also fits our Lifestyle! Check out our Socially Responsible Investing Program

Have you ever wanted a way to feel good about your investments both morally AND financially? We have, and we have found a way to make it simple!